Unlock Trade. Elevate Events. Explore Africa.
Experience world-class event management and tourism MICE services with Highway24 – your gateway to international exhibitions, business networking, and African travel experiences.
About Highway24
Highway24 is a full-service event management and tourism MICE company based in South Africa.
With a strong foundation in organizing prestigious events like the Embassies Business Fair and Conference, we are committed to bridging trade, tourism, and global collaboration.
We specialize in crafting tailored event experiences, connecting businesses, embassies, government departments, and investors under one roof. Our Tourism MICE division adds a dynamic travel layer to our offering—making us your one-stop partner for business and destination experiences across Africa.
About Highway24
Highway24 is a full-service event management and tourism MICE company based in South Africa.
With a strong foundation in organizing prestigious events like the Embassies Business Fair and Conference, we are committed to bridging trade, tourism, and global collaboration.
We specialize in crafting tailored event experiences, connecting businesses, embassies, government departments, and investors under one roof. Our Tourism MICE division adds a dynamic travel layer to our offering—making us your one-stop partner for business and destination experiences across Africa.
Professional Event Management Services
We provide end-to-end solutions for conferences, exhibitions, trade fairs, and business activations. From sourcing sponsorships to building exhibition stands and curating memorable experiences, we tailor each event to meet your specific goals and audience expectations.
Sponsorship Sourcing
We bridge the gap between brands and opportunity by identifying, negotiating, and securing strategic sponsorships that add value to your event. Our team tailors each partnership to align with your vision and deliver measurable ROI.
Partnerships & Strategic Collaborations
We facilitate meaningful partnerships that spark innovation, unlock growth, and drive long-term success. Whether you’re looking to co-host, co-brand, or expand your network, we position your business for high-impact collaboration.
Promotions & Brand Activations
We design and execute engaging activations that bring your brand to life. From in-person demos to immersive marketing experiences, we ensure your audience connects with your message in memorable and measurable ways.
Exhibition & Event Stand Infrastructure
From custom exhibition stands to full-scale event build-outs, we bring your presence to life with precision and creativity. Our team manages design, construction, and logistics to ensure you stand out and leave a lasting impression.
Upcoming Event
Join Us At The CSIR International Convention Centre
When & Where
8 & 9 September 2025
Venue: CSIR International Convention Centre
Address: Meiring Naude Road, Brummeria, Pretoria
Embassies Business Fair & Conference
Direct Business Exchange amongst Embassies.
Meet Suppliers, Manufacturers and Distributors.
”The Future Global Economic Impact while enhancing the G20 mandate”
Mission
To connect global markets with African opportunities by delivering world-class event management and tourism MICE solutions that drive trade, empower businesses, and create impactful experiences across borders.
Vision
To become Africa’s leading platform for business exchange, tourism innovation, and global collaboration—where every event, exhibition, and journey inspires growth, partnership, and transformation.
Our 2025 Partners
We are proud to collaborate with our esteemed 2025 partners who play a vital role in making our events impactful and far-reaching. Through these strategic alliances, we continue to foster growth, innovation, and inclusive trade across Africa and beyond.
Tourism MICE Services: Business Meets Adventure
Highway24 transforms your business trip into a full-circle experience with our Tourism MICE (Meetings, Incentives, Conferences, and Exhibitions) services. We provide a seamless blend of professional engagement and travel discovery—ensuring your time in Africa is productive, comfortable, and unforgettable.
What we offer:
- Book your exhibition floor space
- Stand and temporary infrastructure setup
- Flights and travel arrangements
- Accommodation bookings
- Shuttle and local transport services
- Daily meals and hospitality coordination
- Destination pre and post tours
- Local activities and main attraction experiences
- Conference and seminar bookings
- Speaker and delegate management
